On July 15, 2010, Crédit Agricole CIB acted for the IPOInitial Public Offering. Initial listing of a portion of a company's capital on the stock market, with or without a capital increase. This is a favoured exit strategy for private equity investors looking to unlock the value of their investment. of Ströer Out-of-Home Media on the Frankfurt Stock Exchange. The Bank was one of the three co-lead managers in this highly visible transaction in Germany.  

Ströer Out-of-Home Media raised EUR 275 million (excluding greenshoeA greenshoe is an option granted by the seller/issuer to the bank to buy at the price of offering a number of supplementary shares over and above the number offered to investors. (source: vernimmen.com)). In parallel, the private equity firm Cerberus placed its entire 15 % stake of approximately EUR 85 million into the market. The market capitalisation of Ströer after the IPO was EUR 865 million. This was the third largest German IPO in 2010.

In conjunction with the IPO, Crédit Agricole CIB arranged as one of the bookrunners and mandated lead arrangers a financing of EUR 458 million for Ströer. This financing is destined to refinance existing indebtedness, growth capital, general corporate and working capital.

Ströer Out-of-Home Media AG is a specialist for all forms of outdoor advertising – ranging from classic posters, advertising in waiting areas and mass transit to digital and interactive media. The company markets over 280,000 advertising spaces and is one of the leading out-of-home advertisers in Europe with strong positions particularly in Germany, Turkey and Poland. The Ströer Group has some 1,400 employees at over 60 locations.