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11/08/2010 / SPECIAL REPORTS

Crédit Agricole CIB changes its identity in an environmentally friendly manner

On February 6th, 2010, Calyon became Crédit Agricole Corporate and Investment Bank, thus strengthening its attachment to the Crédit Agricole Group.

Conscious of the name change's potential environmental impact, Crédit Agricole CIB implemented several best practices, with a two-fold objective: minimise and offset emissions related to this project and implement sustained and virtuous changes.

Using interviews, this special report presents the Bank's concrete actions: the financing of a hydroelectric plant in India and the recycling of an outdoor advertising canvas.

Also noteworthy: Crédit Agricole CIB's role in carbon emissions trading and CA Cheuvreux's commitment in the area of SRI research.

Crédit Agricole CIB gets involved in carbon offsets

Despite all these efforts, some actions (advertising campaign, launch promotions, advertising media, etc.) inevitably generated greenhouse gas emissions. Crédit Agricole CIB therefore called on EcoAct, a research and consulting firm specialising in carbon strategies, to evaluate and offset the carbon footprint of these operations.
 
Simon Girard, a carbon strategy consultant with EcoAct, presents this project.
 
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From the advertising canvas to the fashion accessory

Another noteworthy initiative of this corporate identity change: recycling of advertising media.

Hélène de la Moureyre, the founder of Bilum, takes a look back at the recycling of an immense outdoor advertising canvas, which was transformed into tote bags and accessories.
 
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