The plans to change the brand name were devised two years ago, but their deployment was delayed by the financial crisis.
Today, the new name is an opportunity for Crédit Agricole CIB to confirm the choices it made in 2008 with its Refocus and development planIn September 2008, Crédit Agricole CIB launched a three-year refocus and development plan. Its goal: to create a new Corporate and Investment Banking model, refocused on its core client base and historical business lines. This plan emphasizes Crédit Agricole CIB's strengths: a presence in more than 50 countries, a solid base of around 3,800 corporate and institutional clients and outstanding skills in structured finance, brokerage and capital markets.. As determined in its strategy for exiting the crisis, in 2009 the Bank paved the way for its development, a business centered on client needs and responsible growth in the service of the real economy.





The new name Crédit Agricole CIB marks an important stage for the Bank within the Crédit Agricole Group. This new identity also reinforces the brand’s recognition and strength among members of the financial community.

Ranked 9th worldwide in terms of Tier-1 capital, the Crédit Agricole Group is a leading institution in France and Europe.

"Green banking" is the advertising expression of the green growth concept, considered likely to help provide an exit from the current crisis. The notion of green banking is much broader than that of ecology. It is based on the idea of thinking all activities by taking into account their impacts on the environment based on innovative and environmentally friendly solutions. All areas are concerned, which is why financing needs and Crédit Agricole CIB's offers to clients must take those concerns into account.

In becoming Crédit Agricole Corporate and Investment Bank, the Bank strengthens its Group ties. The Bank thus appropriates its parent company’s new motto, “Back to common sense, it’s time for green banking”, voiced by Sean Connery.

Crédit Agricole Group's commitment in sustainable development is illustrated through its numerous initiatives. Crédit Agricole is ranked in the three leading CSR indexes:

• ASPI Eurozone since 2004
• FTSE4 Good since 2005
• DJSI (Dow Jones Sustainability Index) Europe since 2008 and World since 2009

All the Group's subsidiaries are committed to this field.

For Crédit Agricole CIB, the move towards green growth is not new. For a few years already, strong commitments have been taken, notably for project finance with the Equator Principles. More recently, strategic orientations of the refocusing and development plan marked the importance of real economy and responsible and sustainable growth.

Crédit Agricole CIB's subsidiaries are also very active in this area. CA Cheuvreux is a pioneer in socially responsible research and CLSA is committed to taking initiatives in sustainable development.

Discover Crédit Agricole CIB's actions for green banking

An advertising campaign (TV, press, online, radio) accompanies the launch of Crédit Agricole CIB in France and abroad. It draws on the fame of Sean Connery and highlighting in three TV movies: a 10-second movie announcing the change of name and two business line films (capital markets and structured finance).
This campaign is part of Crédit Agricole's international corporate campaign launched in November 2009, already illustrated by Sean Connery.

For Crédit Agricole CIB, the campaign is organised in two waves, in France and abroad:

• from January 27th to February 7th: TV and press featuring Sean Connery (Promotional TV preview);
• from February 8th to March 14th: the addition of the two business line films (Capital Markets TV film Structured Finance TV film) and a press campaign declined for the four Crédit Agricole CIB's business lines (central column)